News Item

June 27, 2012
Health Market Science Now Fully Integrated With Homecare Homebase

(Dallas, TX) Homecare Homebase announces the integration of Health Market Science’s (HMS) Provider MasterFile data into the Homecare Homebase agency automation solution. Showcased last month at the annual Users Conference, Homecare Homebase has made the data available to customers using the Referral Source Link and Knowledge Link™ tools from the Homecare Connections™ suite of products.

HMS provides the industry’s leading healthcare provider database using advanced master data management technology that pulls information from over 2,000 data sources. The integration into Homecare Homebase provides real-time access to detailed physician-related data including Medicare admissions by geography and by diagnosis category. The insightful data, based on over 500 million annual medical claims, allows homecare and hospice agencies to better understand the amount and types of referrals their agency receives, as well as others in their competitive areas.    

“The HMS data gives our sales team a better understanding of the habits of our referring physicians which has armed them with the tools necessary to be competitive in today’s home health market. Additionally, we have been able to use the data to not only better understand our current markets and referral sources, but also evaluate potential opportunities for growth and expansion,” said Joanne Grzybowski, Business Analyst, CareSouth Homecare Professionals.

Homecare Homebase has integrated the data into its CRM Tool, Referral Source Link, to enable sales staff to have a better understanding of the referral landscape from the convenience of their mobile device. Delivered directly to their Android Smart Phone or Tablet this information is powerful and portable, fitting the busy schedule of this mobile staff. “I definitely have found the information useful, the access to the competitive data has inspired me to push harder for a higher percentage of the specific physician's Medicare clients in my area,” said Renee Leonard, Account Manager, Lexington Division, CareSouth.

The HMS data has also been directly integrated into Homebase’s powerful Knowledge Link tool to enable agencies to incorporate this information into their overall business intelligence programs and use the powerful analytical machine within Knowledge Link to better understand their competitive landscape and the mix of referral sources available to them.

For over 10 years, Homecare Homebase has been dedicated to providing homecare and hospice agencies with a best of breed healthcare information system that is fast, flexible and customizable to their unique operational requirements. Developed by industry veterans, Homecare Homebase offers a comprehensive, integrated, cloud-based software solution that continues to stay ahead of the curve, as well as the competition, allowing customers to not only manage their business more effectively, but ultimately provide their patients with the best possible outcomes.

“The integration with HMS allows our customers access to the data they need to make informed, strategic business decisions, said Tom Maxwell, Chief Strategy Officer, Homecare Homebase. “Every tool we develop focuses on providing our users with functionality that enables them to better understand the key performance indicators of their business, while controlling their costs. Homecare Homebase is uniquely positioned to provide these tools because we come from an agency background and we understand what agencies need. It’s one of the major attributes that differentiates Homecare Homebase.”



About Homecare Homebase, LLC.
Homecare Homebase, based in Dallas, Texas, is a leading healthcare software company serving the technology needs of the fast growing homecare and hospice industry. Twice
named Best In KLAS for Homecare by KLAS in 2010 and 2011 “Best in KLAS Awards: Software & Services” report, Homecare Homebase offers a comprehensive integrated web-based software solution to improve the clinical, operational and financial success of homecare and hospice agencies. Homecare Homebase enables real-time, wireless information exchange and communication between office staff, field staff and physicians; automates workflow processes; enables accurate billing through numerous integrated checks and balances; and, provides powerful management reporting via a back-office data analysis tool that ties together all agency operational information. Founded by industry veterans in 1999, every aspect of the Homecare Homebase system was developed to be user-friendly, flexible and customizable to specific agency needs. For more information, visit or contact us toll free at 1-866-535-HCHB (4242).

About Health Market Science
Market Science (HMS) helps healthcare organizations solve business challenges centered on healthcare provider information. HMS uses innovative technology and domain expertise to help our clients comply with evolving federal and state laws, reduce operational costs and maximize market opportunities. Health Market Science offers robust solutions based on the most comprehensive provider database, including healthcare providers (HCPs,) healthcare organizations (HCOs,) and their affiliations, coupled with the largest medical claims database in the U.S. A wealth of highly experienced talent in data analysis and industry experts, including regulatory compliance, mine these assets continuously for better ways to help clients increase margins and operate more cost-effectively. For more information, visit

About CareSouth Homecare Professionals
CareSouth Homecare Professionals is the largest privately held home healthcare company in Georgia and is based in Augusta. In addition to Georgia, the company is a leading provider of home health services in Alabama, Florida, North Carolina, Tennessee, Texas and Virginia.

CareSouth Homecare Professionals offers various programs and specialized services including fall prevention, total hip and knee orthopedic rehabilitation, wound care management, pulmonary disease and cardiovascular disease management. For more information, visit the website at